According to a source, the Punjab Ease campaign has been launched for the Pakistan Pavilion at  Expo 2020 Dubai. The pavilion area attracts investors and international business cooperation on a global scale.

According to sources, as many as 35,000 visitors have been attracted in the first five days alone at the Punjab Ease. Visitors and potential investors attended seminars, conferences and viewed projects presented by 18 different sectors and departments in Punjab.

Punjabi cultural performances in the central courtyard took place, including traditional Bhangra dances, Punjab thappa performances, Punjabi traditional chants, and dhol performances. Additionally, the #PunjabEase Going Global theme features the colors and sounds of Punjab so that visitors can experience the rich culture of the province.

The growing attention of Pakistan Pavilion is escalated by Pakistani influencers, actors, and celebrities including Ahmed Ali Butt, Parisheh James, top fashion designer Sania Maskatiya and fashion industry veteran Freiha Altaf visited the stand.

Punjab Ease Campaign (#PunjabEase) led by the Punjab Trade and Investment Board  (PBIT) at  Pakistan Pavilion showcases the natural beauty, hospitality, emerging modernity, history, contemporary entertainment, and multiculturalism of the province through concerts, performances, art, and workshops.

For the rest of the week, the focus will be on urban development in the construction sector. During the second week of the month, the focus will be on projects and seminars of the department of culture and tourism.